A first of its kind, we worked with Ryan Heil of Axcess Entertainment to bring a chic, chill lounge featuring CBD education, gourmet food and beverage programming featuring Charlotte's Web CBD and an opportunity for journalists and celebrities to interact with our founders, The Stanley Brothers.
The event elicited amazing press opportunities for Charlotte's Web and The Stanley Brother's including feature articles with the NYTimes, Forbes, Hollywood Reporter and tons of cannabis and CBD industry trade publications.
In all, over 1000 people sampled delicious ways to consume healthy CBD. Several million more people were exposed to Charlotte's Web and the amazing origin story and lastly, the brand broke down barriers, helping to bring the healing nature of the plant to a state that had previously outlawed it entirely.