APPROACH
As a creative director I prefer to work on assignments that allow me to use a variety of different touch points to create a fully integrated idea that moves consumers from Awareness through to Purchase. I most enjoy bringing digital experiences to life in the three dimensional world, helping bridge the gap between what we see on the screen and what we experience when we can touch, feel and "live" within the brands we love.
PHILOSOPHY
I believe that brands are living, breathing things. Their lives can be majestically long and healthy or they can be cut tragically short. I believe I have the ability to help unhealthy brands get better and I can tune healthy brands to reach their optimal strength. I have degrees in both kinesiology and advertising, so when most people say, "Wow, that's quite a difference." I say, "Nah, not really, my job is to rehab brands."