Purina "Cats vs. Dogs"
Purina was battling a two front war, with dwindling pet adoption by millennials and the aging out of baby boomers, they need to spur the younger generation to act and remind their older consumers the value of having pets in the home. The result was a campaign entitled Pets Make Us Better. We served it up during the Presidential election of 2012 to offer something fun to distract everyone from the negative campaigning being done throughout the run up to the election.