As Creative Director for the team that helped sell the Nets new home stadium to Barclays Bank, we created five sales videos, a full floor showroom experience and every detail of how to attract sponsors, gain community support and sell season tickets to the new arena.
Probably the first and last time that I sell a product worth $400MM to a potential
target market of only 20 possible buyers.
target market of only 20 possible buyers.
Schematics for the season ticket sales center located in the New York Times Building. Twenty televisions dropped from the ceiling once the sales rep left the room, telling the story of the Nets moving to Brooklyn in five chapters. The non-invasive sales approach proved particularly effective.
What we ultimately built was a projection wall and a media "Skycast" that more closely reflected what was being created for the arena itself. On each side we projected one of the five chapters of why you should invest in the Landmark Project.
Once the videos were done playing in the various stages the guests were then ushered into a large chrome booth suspened from the roof in the back of the open room. Inside they were treated to an Imax representation of the view they would have from the luxury suite we were proposing for them. Complete with stadium sound and the smell of fresh popcorn. In order to better sell these very high ticket suites, we used the schematics from Frank Ghery's 3D renders to accurately show what each suite's line of sight would be. Ensuring that the buyer had a 100% accurate representation of soemthing that would still be three years in the making.
