Fancy Feast — "Hopelessly Devoted"
A two year project titled "Hopelessly Devoted" was conceived to bring dis-enfranchised users back to the Fancy Feast brand. The epic love story was told over six different long form content pieces and generated over 3MM views. It included an instragram campaign, titled #PictureLove and spanned print, greeting cards, a blogger outreach program and even the help of a celebrity wedding planner.