As part of the My Shining Moment campaign, we gave aspiring fashion designers an opportunity to create a collection inspired by Clear Eyes to appear during NYFW. Here, you'll see the experience as guest showed up to check in, walking through a gallery of Clear Eyes before experiencing what it's like to have your Moment To Shine.
As people walked into the main space to watch the multi designer fashion show, they were treated to glimpses of the collection. We took the illustrations that lead to the designs and made them life-size to decorate the venues support beams. Guests then "walked the catwalk" as they entered our branded area before getting to see and share their own Shining Moments to get their own eye portrait and become part of our digital story telling process.