As part of a contractual RFP response for our existing BMW client, we took a very strong position on what we thought the future of the Ultimate Driving Experience would entail. Rather than the printed and bound PDF we had traditionally delivered, we instead shot a VR film (complete with drone footage) to introduce the marketing team to the future of the BMW test drive.
Our response was packaged with a preloaded Samsung device and Occulus Rift headset along with a customized set of instructions for each user. Once the BMW marketing team placed the headset on, they were introduced to the concept by our CEO who gave an audio tutorial as well as introduced our concept for the response.
Once the BMW team received the headsets, they were given a virtual test drive at the hands of a professional stund driver. Throughout the experience they users can shift their perspective, allowing them to feel as though they are in the car with the driver. Once the test drive was complete, they were sent to a custom website built to deliver the rest of the information we had to share about how to enhance the program once drivers came to an on-site demo.
To demonstrate the value of the Ultimate Driving Exprience to date, a page of our response was dedicated to the analytics of the program and keeps track of sales attributable to it, in real time.
To show the breadth of the program we created an interactive timeline that allowed the user to view a synopsis of each facet of the expreiential programs we'd developed to date.
Ultimately, we provided a vision for the future of The Ultimate Driving Experience tour, allowing guests to not only lounge in style while awaiting their turn behind the wheel...
They'd be able to learn all about the various innovations that BMW has pioneered on and off the track over the years, continuing the brands equity in the highly competitive luxury automobile industry.
