Prior to his meteoric implosion, Tiger was the multi-million dollar lynchpin to Accenture's global campaign. During 2006 I created Print, airport OOH and TV for the ongoing "Be a Tiger" campaign.


Part of the "Be A Tiger" campaign for Accenture, I created work designed to illustrate the similarities between the work ethic of Tiger and the business success of those companies that leverage all the tools they have available to them to win.